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3 Reasons Businesses Lose Money On AdWords

1
Lack of daily management

The competition for clicks has more players with Google Adwords. That means more data and more technology than every sport on earth combined…. Do you really think you can get away with not being a pro and still make money? 

2
Lack of tracking data

If you aren’t looking at the data often enough, it will cost you money. In fact, it’s just as important to understand the sales that you are getting as it is the sales you are not.

3
Lack of funnel and process

Everything is connected, especially when it comes to sales. If you don’t have the right call to action, connected to the right landing page, connected to the right ad, connected to the right keywords, your CPA (cost per acquisition) will suffer. Connected marketing, sales and customer service processes equips you to close the sale, and sets the baseline for customer loyalty.

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Unfortunately SEO used to work, but it doesn’t anymore:

Google fought SEO for years because the 1st position on Google was so valuable. After hundreds of millions of dollars fighting and changing their algorithm, Google decided the simplest answer was to devalue the first position in organic listing, in favour of paid advertising (including google shopping, display and maps). This is why on some search pages, you might find as little as 3 organic listings that sit near the bottom of the page. Investing in SEO right now may be bringing some results, however Google's business model is paid ads, not free search. It is simply more profitable for Google to continue changing their algorithm to make ads more powerful and organic listing less valuable. 

89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research, 2011)

For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks – Wordstream)

Why is seo dead?

The Web Has Changed - SEO Is DEAD

Do Google AdWords Campaigns Really Work?

When set up and managed correctly, businesses can see strong return on investment from Google AdWords, as indicated by the following stats:

Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
(Google Economic Impact Report)

72% of AdWords marketers plan to increase their PPC budgets (Search Engine Watch).  This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets.

70% of mobile searchers call a business directly from Google Search. (Expandedramblings.com)

70% of mobile searches result in action being taken within an hour. (Mediative Labs, 2012)

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Digital Marketing...Don't Try this at home.

It's the same story every time. A company spends budget on advertising with Google and Facebook without a strategy, necessary digital assets or an execution and management plan. After two to three months they abandon their digital marketing because it didn't reap any rewards.

Digital marketing is a professionals game and it's not for the casual player. Smashbox has been successfully managing digital marketing for companies in many different spaces both B2B and B2C. The reason for our success is that we have rich, battle-hardened experience in the space. We understand the science behind the algorithms and the art behind the necessary creative and content.

There are several components that go into a successful digital campaign and if you are missing just one of them, your campaign will fail.

  • - The right ads
  • - The right audience segmentation
  • - The right landing page
  • - The right offer
  • - Daily Hands-on Management for Optimization

All of these pieces come together to convert visitors into customers at a Cost Per Acquisition that generate sales consistently at a profitable price.

LAUNCH DIGITAL

$1200

Optional pricing terms i.e. per month/user

  • Research and Campaign Set-up
  • 1 Platform
  • Testing and Launch
  • Optimization and Reporting
select package

push DIGITAL

$1800

Optional pricing terms i.e. per month/user

  • Research and Campaign Set-up
  • 2 Platforms - Landing Pages Included or Google Shopping
  • Testing and Launch with conversion event analysis
  • Optimization, Reporting with ad A/B Testing
select package

PEDAL TO THE METAL

$2250

Optional pricing terms i.e. per month/user

  • Research and Campaign Set-up
  • 3 Platforms - Landing Pages Included Google Shopping
  • Testing and Launch with conversion event analysis
  • Optimization, Reporting with ad A/B Testing
select package

INFLUENCER BOMBARDMENT

$3000

Optional pricing terms i.e. per month/user

  • Research and Campaign Set-up
  • 3 Platforms - Landing Pages Included Google Shopping
  • Testing and Launch with conversion event analysis
  • Optimization, Reporting with ad A/B Testing
select package